Does the average order value include shipping? It's a question that keeps many online store owners up at night. Average order value (AOV) typically does not include shipping costs. You calculate it by dividing total revenue by the number of orders. Simple, right?
Want to know your average order value? It's a key metric for any business. Excel makes it easy to crunch those numbers.
Average order value is the secret sauce of successful online stores. It's not just about how many people buy from you. It's about how much they spend each time they do.
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